University of South Carolina Beaufort Licensing Guidelines
The mission of USCB's Licensing program is to protect and promote the USCB brand and to ensure the public can properly identify and associate the University’s name and logos with officially licensed products bearing the University’s marks.
This site includes information for those who wish to use the USCB marks or become a licensee of USCB. It will detail the functions and policies of USCB's licensing program and explain the licensing process. The policies stated represent official University policy and must be followed when using USCB's marks.
The licensing program is a resource for all members of the USCB community and the vendors who work with the University and was designed to ensure consistent and appropriate use of USCB’s visual identity.
Additionally, the program enables USCB to share in the benefits derived from the commercial use of these trademarks.
Please review the USCB Marketing and Communications Guide and the USCB Sand Shark Graphic Standards Manual for more specific information regarding use guidelines.
All USCB trademarks are the property of the University of South Carolina Beaufort.
About USCBÂ Licensing
The purpose of USCB's licensing program is to ensure that USCB's brand identity is properly represented on products and services marketed to the both the University community and the public. The licensing program is responsible for determining if a product and/or design are consistent with the goals and image of USCB. The program also ensures the quality, content, production and distribution of products meets USCB's standards.
USCB has contracted with Collegiate Licensing Company ("CLC")Â to help improve its licensing program. CLC acts as an intermediary for USCB, enabling it to work directly with manufacturers and retailers. This ensures that decisions can be made promptly and that manufacturers can become licensed with the University in a timely manner.
In order to produce products bearing the marks of USCB, manufacturers and vendors must be a licensee of USCB.
For more information on becoming a USCB Licensee or on the services CLC provides, including a copy of the application and license agreement, visit Collegiate Licensing Company at www.clc.com. All licensees are required to remit royalty reports and payments on a quarterly basis to CLC, who collects these payments on behalf of USCB.
USCB has established a royalty rate of 12% of the wholesale price of an individual product.
For more information on becoming a USCB Licensee or on the services CLC provides, including a copy of the application and license agreement, visit Collegiate Licensing Company at www.clc.com.
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Please note that this file has the correct on-screen representation of the navy, sand, and coastal blue colors and includes the text, "Home of the Sand Sharks."
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