TAMPA, Fla. - The Sun Conference announced its annual award winners on Thursday, June 26, 2020, and USCB's Associate Director of Athletics Genia Montford was recognized as the league's Charles Morris Administrator of the Year for the 2019-20 season.

With this award, she will move forward to be considered for the NAIA National Award, which will be announced in mid-September. 

The Charles Morris Administrator of the Year recognizes administrators in all phases of NAIA athletic programs and is awarded to the individual who exemplifies the loyalty and enthusiasm Charles Morris (past NAIA Associate Executive Director) had for the NAIA.

Montford began working at USCB in 2003. Before joining Athletics, Montford worked in Business and Finance as the Procurement Manager and Contract and Risk Manager. During her tenure in Business and Finance, Montford also served as the Athletics Business Manager.  

In 2014, she joined the Athletics staff full-time as Assistant Director of Athletics. In her role as Assistant AD, Montford assisted with the management of day-to-day operations and was responsible for direct oversight of departmental budgets, scholarship compliance, sponsorships and the Champions of Character program. 

In August 2019, Montford was elevated to Associate Director of Athletics. In addition to her previous duties, Montford now will also supervise auxiliary services - eligibility and compliance, sports medicine and sports information. She also directly oversees the sports of men's & women's cross country and track & field.    

At The Sun Conference level, Montford is the Chair of the Champions of Character committee and the Advisor of the Conference Association of Student-Athletes (ASA).