BLUFFTON, S.C. - To stay within brand of the institution, the USC Beaufort Athletic Department announced its alteration to its primary mark. The garnet color has officially been removed as the tertiary color from the color palette and has been replaced by the 'light blue' to coincide with the university's rebranding initiative.

USCB Athletics' primary (Navy) and secondary (Sand) colors remain unchanged in the color palette. The name for the tertiary color has not been decided, but the adjustment for the 'light blue' has been approved and is officially the tertiary color for USCB Athletics.

Below are the colors for print and digital media, and click HERE to see the new USCB Athletic marks. To download the new primary logo (PNG), click HERE.

NAVY:

PMS 282 C

C 100 / M 68 / Y 0 / K 54

R 0 / G 45 / B 98

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SAND:

PMS 466 C

C 12 / M 22 / Y 43 / K 0

R 224 / G 194 / B 152

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NEW 'LIGHT BLUE':

PMS 631 C – at 90% value

C 63 / M 8 / Y 16 / K 0

R 81 / G 183 / B 205

#36B0C9