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Lambert SID - New Hire

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Lambert, 2014 alum, tabbed as new SID

BLUFFTON — Brackin Lambert, a 2014 graduate of the Communication Studies program, has been hired as the new Director of Sports Information, Quin Monahan, Director of Athletics announced. 
 
"When I called to offer Brackin the job, I asked him if he was still interested in 'coming home', and thankfully he was,"  Monahan said.  "We are excited for Brackin to re-join us after gaining great experiences over the past 10 years. We are thrilled to welcome him back and look forward to doing great things together."
 
The Beaufort, SC native was a key contributor to USCB Athletics during his time as a student. He was a part of Sand Shark Softball's inaugural broadcast in 2012 and stayed on as a student assistant, continuing his duties as Play-by-Play for both baseball and softball from 2012-14. 
 
"I am very excited to be 'back home'," Lambert said. "It has always been a dream of mine to return to the Lowcountry and be a part of this Athletic Department again. I want to thank both Quin and Genia (Montford) for providing me an opportunity to come back and be a part of this family again."
 
As a student at USCB, Lambert produced multiple promotional videos for a several athletic teams as well as co-hosted the now retired, Sand Shark Bites internet show. After graduation he returned twice to volunteer with USCB's NAIA Opening Rounds for Softball in 2015 and again for Baseball in 2016. 
 
Following graduation, he accepted an internship with Saint Francis University, where he served as the Athletic Communication department's Multimedia Specialist Intern. While in Loretto, he was responsible for producing content for the Red Flash's social media accounts, as well as serving as the Public Address Announcer for men's and women's basketball and men's and women's volleyball. He produced highlight reels for all athletic teams, hype videos and weekly previews for the Northeast Conference. 
 
At the completion of his internship at Saint Francis, Lambert joined the Sports Information Department at Cumberland University as a graduate assistant where he was the primary media contact for men's basketball, softball and women's volleyball during the 2015-16 academic year. The following year he worked with the Alumni Affairs Department where he was responsible for aiding in alumni giving and fundraising for the university while completing his MA in Sport Management in 2017.
 
While still at Cumberland University, Lambert was hired with the Atlanta Braves organization to help open its brand-new stadium Truist Park (formally SunTrust Park). He spent three seasons with the Braves before returning to the Lowcountry to pursue a career in education, where he taught Media Technology from 2020-23. 
 
"Welcome back, Brackin. A true Sand Shark!", said Monahan.
 
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