USCB, Influxer partner for NIL Opportunity

BLUFFTON -- USCB Athletics is excited to announce its partnership with Influxer. This partnership will provide Sand Shark student-athletes the opportunity to monetize their name, image, and likeness (NIL) with high-quality, personalized merchandise, allowing fans to support their favorite USCB student-athletes and teams.

Through this partnership, Influxer, which is an officially licensed vendor, creating co-branded apparel customized to players' names and numbers, will provide education and training on marketing, entrepreneurship, and personal branding.

"Influxer is excited to work with USCB because Director of Athletic Compliance Shawn Becker and the administration understand not only the immediate benefits of working with us, but also the long-term resources for their student-athletes," said Influxer VP, Keith Miller. "NIL is not simply transactional, but an opportunity which Influxer wants to further into the development process for their student-athletes."

All 200+ USCB student-athletes from each team will have their opportunity to create their own webpage with personalized gear that will be available for purchase.

"Given the many conversations and other avenues with NIL opportunity, Influxer stood out as the best choice for USCB due to their care and attention to detail in amplifying student-athlete success," said Director of Athletics, Quin Monahan.

"I want to thank Shawn (Becker) and Brackin (Lambert) and our cross campus partners, Tim Devine and James Jolly for their efforts in preparing USCB Athletics and our exceptional student-athletes for entry into the NIL space."

Along with coverage of the online store, the Influxer team will oversee all fulfillment and customer service while working directly with USCB Athletics and its student-athletes on the marketing and creative elements.

Influxer has partnered with more than 300 universities across the country including fellow Peach Belt members, Augusta, Columbus State, and Flagler.

USCB fans can visit influxermerch.com/colleges/university-of-south-carolina-beaufort/sports to purchase their co-branded gear.

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